Store performance
Orders, product revenue, margin and average order across markets for complete days to yesterday, plus the orders that did not complete.
Complete days to 2026-10-09 · AED
Product margin, 28 days
62.5%
on the 100% of revenue with a unit cost
Shipping collected, 28 days
450 -60.9%
Cancelled or failed, 28 days
15.3%
9 orders, was 10.2%
Marketplace orders, 28 days
0
0 AED, kept out of store figures
Orders that did not complete, by payment method
90 days, store orders
| Payment method | Orders | Cancelled or failed | Rate | |
|---|
| Card | 205 | 18 | 8.8% | |
| Cash on delivery | 135 | 19 | 14.1% | |
| Tabby | 89 | 15 | 16.9% | |
| Tamara | 80 | 9 | 11.2% | |
Cash on delivery and pay-later orders that never get paid or accepted show up here. A high rate on one method usually means fake or abandoned orders, not lost customers.
Windows are complete days ending 2026-10-09 in Asia/Dubai; today is never included, so figures do not move during the day. Product revenue is the sum of item prices paid after coupons, converted to AED, excluding shipping and tax so markets compare fairly; net sales adds shipping collected. Average order is product revenue per order. Margin uses the unit cost recorded on each order line, in AED. Marketplace orders (__no_marketplace__%) are counted separately. Completed states: completed, shipped, processing, on-hold; did-not-complete states: cancelled, failed. Percentages compare with the immediately preceding window of the same length.